Always the same story, we need to change the way biodiversity is communicated to the public. People are constantly indoctrinated by conservation groups that the reason (as in the only reason) we should preserve other species is because they, in some way are of benefit to humans. Off course, the human benefits-argument is very important and appeals to many people, but in the long run, we need to make people feel empathy for other species.

I’m not saying this in a crazy cat lady-kind of way but as a conservationist who really sees a problem with the way conservationists all over the world communicate environmental awareness to the general public. What about those species with no obvious benefits to humans?